Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth

MacRumors
By Tim HardwickJan 12, 2026, 11:58 am78 pts
Apple emerged as the global smartphone market leader in 2025, capturing a 20% market share with 10% year-over-year shipment growth – the highest among the top five brands, according to data released today by Counterpoint Research. Global smartphone shipments grew 2% year-over-year in 2025, marking the second…

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