Perplexity Abandons AI Advertising Strategy Over Trust Worries

MacRumors
By Tim HardwickFeb 18, 2026, 6:40 am100 pts
AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was one of the first AI services to embrace ads in 2024, after it ran tests where sponsored answers appeared under the…

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