EA Weighs Putting In-game Ads in AAA Games

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By msmashMay 10, 2024, 1:20 pm128 pts
Electronic Arts CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games, which players purchase for around $70 apiece. During EA's latest earnings call, Wilson said, "Advertising has an opportunity to be a meaningful driver of growth for us," and that teams are looking at how…

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