Google Users Are Less Likely To Click on Links When an AI Summary Appears in the Results, Pew Research Finds

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By msmashJul 22, 2025, 12:40 pm314 ptsTop
Google users click on fewer website links when the search engine displays AI-generated summaries at the top of results pages, according to new research from the Pew Research Center. The study analyzed browsing data from 900 U.S. adults and found users clicked on traditional search result links during 8% of…

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