Get Priority Service: Put A Ghostwriter On Retainer

Corporations often have professionals on retainer. Normally, these are attorneys, but also insurance brokers, executive search firms, strategic business consultants, financial and tax consultants, IT and cybersecurity consultants, public relations experts and sometimes lobbyists are also on retainer.

The advantage to having specialists on retainer are priority service, intimate familiarity with the corporation, and problem-free delegation. When a problem arises that falls within the purview of a professional, that monthly retainer means the problem solving starts when you pick up the phone and call.

Hiring professionals on a project-to-project basis can sometimes become more expensive due to initial fees, hourly rates for brief consultations, or the premium charged for rush jobs. A retainer often comes with a fixed fee structure, which can be more cost-effective over time and provides clear budgeting for services. It also typically results in lower rates compared to ad-hoc hiring since the professional has a guaranteed income from you.

For those who manage businesses that have a heavy dependence on the written word, putting a great writer on retainer can have significant benefits. Let's consider what those benefits are.

• Consistency and quality: A ghostwriter familiar with your voice and style can maintain consistency across all your written content. This ensures that your public communications, books, articles, or speeches maintain a high quality and align with your established brand or persona. Readers won't be jolted by differences in style.

• Time efficiency: Relationships matter. Keeping a ghostwriter on retainer means you have immediate access to writing services without the need to search for and brief a new writer for each project. This can be particularly useful for quick-turnaround tasks or when sudden opportunities arise, like a speaking engagement or an urgent publication deadline. When you need to speak with your writer immediately, you get priority treatment.

• Cost-effectiveness: Over time, retaining a ghostwriter can be more cost-effective than hiring different writers for each project. You might negotiate a lower rate for ongoing work, and there's no repeated cost of onboarding new freelancers. Or hassle with familiarization.

• Brand development: A ghostwriter on retainer can help develop and evolve your brand's narrative over time, understanding your long-term goals and how each piece of writing fits into that larger picture. They can ensure that your message evolves with your career or business trajectory.

• Privacy and confidentiality: When you work with the same ghostwriter regularly, there's a built-in level of trust. This is crucial for those in high-profile positions or dealing with sensitive information, ensuring that your ideas and drafts are kept confidential. Confidentiality becomes a problem with the more people having access to info that needs to be kept secret.

• Scalability: As your needs grow, whether it's writing more books, articles, or content for various platforms, having a ghostwriter on retainer allows you to scale up your content production without the hassle of managing multiple new relationships. Should the volume of work increase to the point where it could overwhelm a single writer, your writer on retainer can outsource the writing to trusted writers, while reviewing material before it is published, thereby saving managerial time.

• Customization: Over time, your ghostwriter will become an expert on your business, your particular style, tone, and message, allowing for highly customized content that feels authentic to your audience.

• Flexibility: A ghostwriter on retainer should offer a wide range of writing skills, from technical writing to blogs to reports to creative storytelling to advertising, enabling you to diversify your content strategy without the need to hire specialized writers for each type of content. Emergencies can be addressed swiftly without the delay of finding and hiring someone on short notice.

• Long-term relationship: This ongoing relationship can foster a deeper understanding and collaboration, potentially leading to better content ideas, strategic planning, and creative innovation in your work. At minimum, a long-term business relationship means familiarity and comfortable communication.

However, it's important to consider the cost, the alignment of the ghostwriter's availability with your needs, and the management of the relationship to ensure that both parties benefit from the arrangement.

These reasons make having professionals on retainer particularly advantageous for businesses looking for stability, efficiency, and a deep, ongoing partnership rather than one-off solutions.

My company can assist with your writing needs. I run Ghostwriters Central, Inc., a California corporation serving clients worldwide with professional ghostwriting services since 2002. I have many expert writers on staff. Get in touch today. Let's discuss your company and your requirements. Thanks for reading.