TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’

TechCrunch
By Sarah PerezMay 4, 2023, 10:02 am148 pts
TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the video entertainment company announced a new premium ad product that would allow marketers, for the first time, to…

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