Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

TechCrunch
By Sarah PerezMay 4, 2023, 2:30 pm153 pts
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta’s audience,…

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