The Shein-Reliance India alliance could offer inspiration for Chinese startups

TechCrunch
By Rita LiaoMay 23, 2023, 2:35 am159 pts
Shein is partnering with Reliance to re-enter India, a strategy which, if proven viable, could set an example for startups grappling with the China backlash amid rising geopolitical tensions. The China-founded, Singapore-headquartered fast fashion giant is teaming up with Reliance Retail, the retail subsidiary…

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