MarketForce forced to tighten its belt as tough times hit

TechCrunch
By Annie NjanjaMay 31, 2023, 8:23 am198 pts
MarketForce, a Kenyan B2B e-commerce platform, had the ambitious plan of growing the number of informal merchants sourcing FMCGs from its platform by over a million by end of 2022, laying the ground for it to reach millions more in the years to come. The startup’s co-founder and CEO, Tesh Mbaabu, made these…

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