TikTok’s new program aims to identify rising artists in the music industry

TechCrunch
By Aisha MalikJul 18, 2023, 9:00 am128 pts
TikTok is launching a new program that is designed to identify the next wave of rising artists in the music industry, the company announced on Tuesday. The new program, called Elevate, is meant to help musicians create a lifelong career in the music industry, beyond being a one-hit wonder. The company did not…

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