TikTok Shop officially launches in the U.S.

TechCrunch
By Ivan MehtaSep 12, 2023, 5:57 am138 pts
After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S — where it has more than 150 million users. As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads, and affiliate programs…

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