TikTok scores sizable Disney deal including a content hub and publisher partnership

TechCrunch
By Sarah PerezOct 13, 2023, 10:53 am205 pts
TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company will join other large publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and more, who offer brand-safe videos for marketers to place their…

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