X’s new plan to lure subscribers? Partnering with Paris Hilton on a custom icon

TechCrunch
By Sarah PerezOct 17, 2023, 11:11 am175 pts
X has a new plan to boost payers for its X Premium subscription offering and it’s…Paris Hilton. The company formerly known as Twitter has partnered with the entrepreneur and media icon on a number of new initiatives, including now, a custom Paris pink X icon exclusively for X Premium subscribers. The deal…

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