MarketForce exits three markets, set to launch a social commerce spinout

TechCrunch
By Annie NjanjaOct 28, 2023, 12:43 pm252 pts
Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout. TechCrunch has learned that MarketForce’s super-app dubbed RejaReja, which enable informal retailers (mom-and-pop stores) to order fast…

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