Shein adds struggling UK brand Missguided to its fashion empire

TechCrunch
By Rita LiaoOct 30, 2023, 7:16 am231 pts
Shein, the fast fashion giant that has thrived on its nimble supply chain in China, is expanding its product range by scooping up competitors. In a statement released on Monday, the Singapore-headquartered firm announced its acquisition of Missguided, a struggling fashion brand based out of Manchester, U.K.,…

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