Rivian eyes software upcharges around AR and autonomy, not heated seats

TechCrunch
By Harri WeberNov 8, 2023, 5:08 pm481 ptsHotTop
We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue is real; the last thing anybody needs is another recurring charge.…

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