TikTok turns to generative AI to boost its ads business

TechCrunch
By Aisha MalikMay 22, 2024, 10:00 am142 pts
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos, and enhance current assets. The suite includes a new AI…

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