Why being the last company to launch in a category can pay off

TechCrunch
By Rebecca SzkutakJun 12, 2024, 7:48 pm172 pts
When Jordan Nathan launched his DTC nontoxic cookware company, Caraway, in 2019, he knew he was not the only founder trying to sell a new brand of pots and pans to millennials scrolling through Instagram. But he found that launching after his peers ended up being a blessing in disguise in all areas but one.…

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