Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

TechCrunch
By Natasha LomasMar 21, 2025, 7:36 am166 pts
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business. The search giant conducted the test because European copyright law…

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