Netflix debuts its generative AI-powered search tool

TechCrunch
By Lauren ForristalMay 7, 2025, 8:16 am249 pts
After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. This new search experience will utilize OpenAI’s ChatGPT to provide users with a conversational discovery experience. Users can enter their…

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