YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

TechCrunch
By Sarah PerezMay 14, 2025, 5:30 pm303 ptsTrending
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the…

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