Weekly subscriptions dominate iOS app revenue, report finds

TechCrunch
By Ivan MehtaJul 14, 2025, 12:07 pm155 pts
Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report by app revenue management platform Adapty. The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that…

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