Automattic CEO calls Tumblr his ‘biggest failure’ so far

TechCrunch
By Sarah PerezOct 20, 2025, 12:21 pm138 pts
At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half a billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.

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