GTMfund has rewritten the distribution playbook for the AI era

TechCrunch
By Maggie Nye, Isabelle JohannessenJan 8, 2026, 7:27 pm118 pts
Building software products has never been easier, so why are so many well-funded startups failing to take off no matter how good their product is? In this season finale episode of Build Mode, our guest has an answer: Startups have focused too much on product development and not enough on distribution…

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