Halsey’s record label won’t release a new song until it goes viral on TikTok. Is this the future of the music industry?

The Next Web
By The ConversationMay 28, 2022, 6:00 am238 pts
On Sunday, popular American singer songwriter Halsey shared a video on TikTok with tinny music in the background, the on-screen text reading: Basically I have a song that I love that I wanna release ASAP but my record label won’t let me. I’ve been in this industry for 8 years and I’ve sold over 165…

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