Oatly went 9 years without a marketing team. Stupid — or wicked smart?

The Next Web
By Ioanna LykiardopoulouJun 16, 2022, 8:41 am200 pts
How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief Creative Director at Oatly, has an answer. In 2012, together with CEO Toni Petersson, John began to turn a…

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