Amazon is selling the tech behind its $50 billion ad business to other retailers

The Verge
By Emma RothJan 9, 2025, 12:33 pm159 pts
Illustration by Alex Castro / The Verge Amazon’s massive advertising business, which is only surpassed in the US by Google and Meta, is about to get bigger. In addition to selling ads on its sprawling marketplace, it will now let other retailers use the technology powering its $50 billion business on their…

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