Ford hires a Twitch and PlayStation veteran to run its digital services

The Verge
By Umar ShakirMar 14, 2025, 10:40 am351 pts
Ford has hired a former Twitch, PlayStation, and Lululemon executive to lead the automaker’s digital services business. Mike Aragon, who previously led as CEO of Lululemon’s defunct Mirror home workout machine, is joining Ford as president of “integrated services.” The company says Aragon will lead a…

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