Amazon Prime Video’s ad-free plan is getting a price hike

The Verge
By Emma RothMar 13, 2026, 11:59 am95 pts
Amazon Prime Video is raising the price of its ad-free plan in the US and adding several new features. Starting April 10th, Prime Video's ad-free tier will cost $4.99 per month instead of $2.99, and include "exclusive" access to 4K/UHD streaming. The price increase comes two years after Amazon switched all…

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