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Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'

  • Tom's Hardware faviconTom's Hardware

    Aug 19, 2026, 7:55 am224 ptsTop
    photo of Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage… imageData centers have become a hot topic uniting Americans recently, with over 70% opposing the building of this infrastructure near their homes. So, Liquid Death and Garage Beer have banded together to create a viral ad asking viewers to drink their products, create pee, and then send it to the AI data center of…
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