How Disney built its Audience Graph to meet data demands

VentureBeat
By Mark SamuelFeb 18, 2022, 2:36 pm210 pts
Using Snowflake’s Media Data Cloud, Disney is a new clean room, which offers brands a single location to securely access data on hundreds of customer segments across the entertainment giant’s entertainment services. Global brands can use Disney’s data-modeling capabilities to undertake deeper insights on…

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