X Games will test AI from Google Cloud for judging snowboarding competitions

VentureBeat
By Dean TakahashiJan 21, 2025, 9:30 am396 pts
Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable insights that resonate with both fans and athletes, said Jeremy Bloom, CEO of X Games and a veteran of the sports…

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