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This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

  • VentureBeat faviconVentureBeat

    Oct 13, 2025, 9:00 am138 pts
    A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that could reshape the multi-billion-dollar market research industry. The technique promises to create armies of…
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