OpenAI to test ads in ChatGPT as it burns through billions

Ars Technica
By Benj EdwardsJan 16, 2026, 9:20 pm94 pts
On Friday, OpenAI announced it will begin testing advertisements inside the ChatGPT app for some US users in a bid to expand its customer base and diversify revenue. The move represents a reversal for CEO Sam Altman, who in 2024 described advertising in ChatGPT as a "last resort" and expressed concerns that ads…

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