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OpenAI to test ads in ChatGPT as it burns through billions

  • Ars Technica faviconArs Technica

    By Benj EdwardsJan 16, 2026, 9:20 pm215 pts
    photo of OpenAI to test ads in ChatGPT as it burns through billions imageOn Friday, OpenAI announced it will begin testing advertisements inside the ChatGPT app for some US users in a bid to expand its customer base and diversify revenue. The move represents a reversal for CEO Sam Altman, who in 2024 described advertising in ChatGPT as a "last resort" and expressed concerns that ads…
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