Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say

Ars Technica
By Ashley BelangerAug 21, 2026, 12:38 pm80 pts
Some Americans worry that the Federal Trade Commission's rush to limit personalized pricing in the name of consumer protection could end up killing discounts they depend on or, counterintuitively, raising prices. The FTC has no power to ban personalized pricing, in which a business uses a customer’s personal…

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