Mobile marketers increase their focus on data

BetaNews
By Ian BarkerFeb 13, 2019, 9:43 am774 ptsInteresting
Data has become an increasingly popular resource for marketers, new research from marketing platform YouAppi reveals that 98 percent of respondents say they have increased their organizational investment in data. What's more that investment is paying off, 97 percent say they have seen improvement, with more…

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