Americans more likely to stop dealing with a brand after a breach but Brits hold a grudge for longer
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Feb 26, 2019, 9:49 am129 pts
BetaNewsNew research into consumer trust and spending habits by contact center payment security company PCI Pal shows 62 percent of Americans report that they will stop spending with a brand for several months following a hack or breach, versus 44 percent of Brits. But when the British do react they do so for the long…
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