Leveraging keywords in the absence of individual user tracking

BetaNews
By Debra FleenorSep 15, 2021, 9:44 am165 pts
It’s not often that an industry valued at over $330 billion faces an existential threat to profitability, but that’s exactly the case for digital advertising. Scandals like Facebook and Cambridge Analytica, compounded by numerous user data leaks within Big Tech, are changing how the general public and…

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