Google launches Topics API to replace tracking cookies, and kills off controversial FLoC

BetaNews
By Sofia Wyciślik-WilsonJan 26, 2022, 8:32 am161 pts
Ever since Google first announced Federated Learning of Cohorts (FLoC), it was controversial. So hated was FLoC that the likes of WordPress said the ad-targeting technology should be seen as a security concern, and DuckDuckGo took steps to block it. Now Google has announced that FLoC is dead. On top of this,…

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