Facebook's retreat on WhatsApp ads puts a blemish on its celebrated Instagram playbook (FB)

Business Insider
By Rob PriceJan 18, 2020, 9:00 am133 pts
Facebook is rowing back on plans to put ads in WhatsApp and has disbanded a team that was working on the effort. The surprise move suggests it will not be as simple for Facebook to monetize the app, which it acquired for $22 billion, as analysts hoped. Instagram was a template for a successful Facebook…

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