The story behind the collapse of advertising's oldest agency, J. Walter Thompson

Business Insider
Dec 3, 2020, 11:17 am206 pts
Former J. Walter Thompson CEO Gustavo Martinez. Priyanka Parashar/Mint via Getty Images J. Walter Thompson became the biggest name in advertising over 155 years, making classic campaigns for brands like Ford, Kraft, Unilever, and the US Marines. Parent company WPP merged JWT with digital agency network…

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