ADAS proves harder to sell than automakers expected

Digitimes
By Elaine ChenFeb 11, 2026, 6:49 pm268 ptsTop
For much of the past decade, artificial intelligence served as a premium badge—an easy way for carmakers to justify higher prices and signal technological leadership. But as these systems move from promise to practice, the costs of overestimating algorithms are becoming harder to ignore. In some cases, the…

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