Range Rover, Defender, Discovery, Jaguar become distinct brands in JLR’s EV shift

Electrek
By Peter JohnsonJun 1, 2023, 5:30 pm484 ptsHot
Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands as the automaker moves toward an electric future with a new logo. more… The post Range Rover, Defender,…

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