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Aug 9, 2023, 1:00 pm253 pts
Engadget
Lyft plans to kill off surge pricing in an attempt to boost its rider numbers. On the company's second-quarter earnings call, CEO David Risher admitted the controversial practice is a "a bad form of price raising" that riders loathe "with a fiery passion." Surge pricing, which Lyft calls Prime Time, typically…
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