YouTube is testing fewer, longer ad breaks on its TV apps

Engadget
By Kris HoltSep 6, 2023, 4:04 pm353 pts
YouTube is testing a different approach to ads on smart TVs, as well as its apps on connected devices like Apple TV and game consoles. The platform is experimenting with having longer ad breaks but fewer of them on those devices, which it refers to as connected TV or CTV experiences. The idea is to show you ads…

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