TikTok is pushing shopping features into nearly every part of its app

Engadget
By Stephanie BarnesSep 12, 2023, 5:20 pm158 pts
Influencers have been using TikTok to land brand deals and promote products for years, but now the company is ushering in a more formal shopping experience. TikTok is launching its e-commerce product in the United States in an attempt to capitalize on the app's popularity, and turn its viewers into consumers.…

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