Twitch adds a new live-shopping feature powered by Amazon Ads

Engadget
By Matt TateOct 16, 2025, 12:25 pm182 pts
Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered…

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