YouTube and FIFA partner up for the 2026 World Cup

Engadget
By Will ShanklinMar 17, 2026, 1:02 pm88 ptsTrending
FIFA is turning to streaming platforms to maximize its return on the 2026 World Cup. Two months after announcing a "Preferred Platform" partnership with TikTok, the organization has now struck a similar deal with YouTube. Broadcasting rights are FIFA’s largest revenue stream for the tournament — and media…

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