Apple Captures 65% of Global Premium Smartphone Market

MacRumors
By Hartley CharltonAug 7, 2026, 10:32 am111 ptsTrending
Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%. That's according to Counterpoint Research's Handset Model Sales Tracker, which tracks smartphones with a wholesale average selling price…

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